Water Technology - Jan 2012

COVER STORY Internet can prove to be a valuable tool it is best to make sure the information you are using as a guide is credible and proven And remember the same misleading information that is available to you online is also available for customers Hilliard suggests that sharing best practices with peers is a strategy thats proven successful Validate your goals and objectives with prospects and current customers Additionally strong relationships through the entire supply chain and 800 344 3100 www watertechonline com 15 additional area of opportunity without first acquiring the necessary skills to size and apply systems properly Hence the reason that the added value OEMs are seeing an increase in their dealer bases Information sharing and gathering Dealers who are thinking of expanding their business in any way must educate themselves on how best to enter the market and where and how to start While the Hilliard senior vice president marketing for Culligan International This has to be balanced with the competencies of the dealer And finding new services to add on is practical Expanding the business to indoor air quality for instance is a common service area that water treatment dealers have found success in The marketing approach for air quality services is very similar to water and many dealers are focusing on reaching out to homeowners with respiratory ailments or pets notes Dale Filhaber president of Dataman Group Direct Mail Telemarketing Lists This is a natural product line expansion However sometimes diversifying your business can be as easy as focusing on other applications of water treatment and market segments According to Ford successful dealers are proactive in continuing to market their business and products but have also diversified into different areas of opportunity For example a focused approach on commercial applications in addition to residential opportunities provides Ford adding that the caveat is that LaMotte manufactures the broadest line of portable test equipment and provides strong technical support to meet your specific needs PO Box 329 Chestertown MD 21620 410 778 3100 f 410 778 6394 www lamotte com the dealer cannot simply move into this Circle 225 Call for a FREE catalog Test Strips Test Kits Demo Outfits Softeners Meters