Water Technology - Jan 2012

COVER STORY We have the best solution to that rottenegg odor in water heaters waterheaterrescue com mail@ waterheaterrescue com Circle 213 16 Water Technology January 2012 conveniently on the world wide web In 2012 dealers need to take advantage of the web and what social media has to offer Make sure your site stands out both graphics and content wise Optimize your search engine results by learning how Google for example works and what you can do to make sure your company is at the top of the list of search results Is your site mobile device friendly Can customers auto dial your place of business through their smartphones While Ford does stress that being a leader online will no doubt lead to success in coming years he also believes that a prompt professional response is expected by the consumer along with a certain level of service The consumer with the advent of the Internet and social media is much more informed about potential issues and solutions he says Customers want complete satisfaction in a timely manner as we have become a society that will not wait as Circle 212 you are not a specialist on mobile devices and social media you simply cannot deny their power A 2011 paper published by MPA Digital predicts the future popularity of tablets In the paper VP and Principal Analyst at Forrester James McQuivey looked toward the future of these devices McQuiveys How Tablets Are Shaping the Future of Reading offers these sales forecasts for coming years During 2011 241 million tablet PC sales During 2012 351 million tablet PC sales During 2013 398 million tablet PC sales During 2014 423 million tablet PC sales During 2015 440 million tablet PC sales According to the document by 2015 there will be a total of 821 million tablet users in the U S With this increase expected for just one product segment of mobile communications your customers are going to be looking for more quick on the go type information found most marketing team are critical Successful dealers are supported by a strong partner agency in their marketing efforts They best develop their marketing and selling plans together with their agency ensuring that their marketing spend throughout the year is targeted Measure measure and measure The most successful dealers know where their new business comes from where their repeat business comes from and which campaign drove the consumer to the dealership adds Hilliard While the question is simple its answer can be most beneficial to your marketing plan and spend How did you hear about our company Emergence of mobilization in communications How your customers hear about you can vary from referred by a friend to my new tablet or mobile device Even if