BUSINESS
By Water Quality Association (WQA)
For more information on this topic, go to www.watertechonline.com and enter keyword(s): WQA Aquatech USA.
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ORLANDO • FL
09 MAR- 12 MAR
• 68 percent of attendees said they plan to purchase products from exhibitors • 91 percent of those attending were key decision-makers in their companies. Building on a successful new program last year, WQA is presenting a new prod- ucts showcase in Orlando. This display area consists of a presenta- tion stage on the trade show floor, offering various demos and presentations that high- light new innovations.
Keynote addresses A series of keynote addresses this year will help guide participants through the maze of real-world issues we all confront. The first keynote speaker, Tim Miles, will
As WQA Aquatech USA 2010 approaches, organizers have been listening to long-time participants in order to shape an event that will best fit today’s needs and tomorrow’s demands. Robin Barna, CWS-II, who has been attending the convention for 15 years, talked about the importance of asking questions and interacting during edu- cational sessions. “You get so much more in-depth information when you’re there in person than you do from reading,” Barna says. “The personal contact is so important.” Like Barna, others have spoken of how valuable personal interaction can be. WQA Aquatech USA is a great value, too. Where else can you go to meet the people, touch the technology and hear the ideas that are creating the industry’s future? Despite the recession (or perhaps because of it), those in the industry are taking greater advantage of the show. Consider last year: • 21 percent of exhibitors were first- time participants
Attending this year’s event will be crucial to future success.
