BUSINESS
offer evidence and an understanding of what’s happening socially and economical- ly in the world. His goal is to help you effectively com- municate with your customers. Miles’ previous presentations at WQA Aquatech USA shows included “Making Ads Work” and “Strategic Planning Made Simple.” “I know most WQAmembers don’t have huge budgets,” Miles comments. “People feel constricted right now, like they’re suf- focating. Many of the old approaches aren’t working and are getting more expensive. If you feel like you’re trapped in a jar, we’re going to loosen that jar a little bit. We’re going to get you to ask the questions, and that will get you to a new set of answers to craft a real, powerful, persuasive message.” The second keynote is titled “How to Effectively Market the 2009 Softener Benefit Study” and will focus on the Battelle Institute Study on energy savings from water softeners, which was conduct-
opportunity to meet with industrial manu- facturers in new “user-group educational sessions.” In addition, Mark G. Bertler of Diversified Pacific Partners will present a session on business valuation. “Generally what we try to do is to under- stand what an owner’s objectives are — short-term and long-term,” Bertler says. “There is always a benefit to looking at your competitive landscape, as well as trends and value, today and whether you are well posi- tioned or not. Anyone who’s looking to max- imize value should do this, whether you may be selling in six months or six years.” WT ed throughout 2009. In addition to energy savings, the firm measured how hard water damages many common household fixtures, appliances and other items. In this panel discussion, experts will offer practical ways that businesses can use the study results in marketing and advertising. Finally, our third keynote will be “Hidden Dangers in Residential Plumbing.” Marc Edwards, Ph.D., a civil engineering professor from Virginia Tech, will share his findings on unforeseen, wor- risome conditions in residences that can degrade the quality of potable water.
Educational sessions Educational sessions will explore additional topics, including innovative technologies, equipment troubleshooting/ maintenance, emerging issues, sales/ marketing and system design. In addition to Industrial Water – Speed Networking, participants will have the
WQA Aquatech USA, the leading water industry
event in North America, is sponsored by the
Water Quality Association and its partner, the
Amsterdam RAI. This year’s conference and
exhibition will be held at the Orange County
Convention Center in Orlando, Florida, March 9-
12. For more information on WQA Aquatech
USA 2010, visit wqa-aquatech.com.
Visit us at
WQA Aquatech
Booth #741
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